Privacy Matters.

This Privacy Statement covers our collection, use and disclosure of your personal information as well as our obligations and your rights as set out in the Privacy Act 2020.
In this Privacy Statement, So Digital is referred to as “we”, “our” or “us”.  We may change this Privacy Statement from time to time. Updated December 2025.

We collect personal information from you, including information about your: name and contact information. We collect your personal information in order to: respond to enquiries, provide requested services, manage ongoing client relationships and send relevant updates where consent has been given.
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We keep your information safe by storing it in encrypted files with data submitted through our website transmitted over secure, encrypted connections (HTTPS) and stored using secure systems to prevent unauthorised access. and do not share it with any 3rd parties.

When you visit our website, we may use technology solutions such as "cookies" to enhance your experience by providing you with tailored information and services. Cookies help us understand your preferences and improve your access to our websites when you return. Our internet servers may also log information about your visit for statistical purposes. This information is analysed on a bulk basis to understand broad demographic trends and improve our services. So Digital does not sell or purchase data to or from any third party.
Types of Cookies We Use:Necessary Cookies - Essential for the website to function properly. Functional Cookies - Remember your preferences and settings. Analytical Cookies - Collect information on how you use our website to help us improve it. Advertising Cookies - Track your online activity to provide you with relevant advertisements.You have the option to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. Please note that declining cookies may affect your ability to use certain features of our websites.

Google Analytics: We use Google Analytics (GA4) to track and report website traffic and understand user behaviour. This helps us improve and tailor our content to our audience. Google may use the data collected to personalise advertising within its own network. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For more information, visit Google’s Privacy Policy.

Google Tag Manager: We use Google Tag Manager to manage website tags that help us measure traffic and user behaviour. Google Tag Manager itself does not collect personal data but may trigger other tags that do. For more information, visit Google’s Privacy Policy.

Meta Pixel- We use the Meta Pixel to measure the performance of our digital campaigns and understand how users interact with our website. The primary purpose of it is to measure the effectiveness of our ads. The tool collects information such as pages visited or actions taken (such as clicking a link).  If you are logged into Facebook or Instagram while browsing, Meta may associate this activity with your profile. For more information, visit Meta’s Privacy Policy.

You have the right to ask for a copy of any personal information we hold about you, and to ask for it to be corrected if you think it is wrong. If you’d like to ask for a copy of your information, or to have it corrected, please contact us at amy@sodigital.co.nz.